Sony Responds to Activision’s ‘Threat’ to Cease Supporting PS3
Written by from on June 20th, 2009 | 0 CommentsIn this corner: Activision Blizzard CEO Bobby Kotick, who earlier this weak issued a passive aggressive warning to Sony that if PlayStation 3 sales don’t pick up in the future, “we might have to stop supporting [them].” And in this corner: Sony themselves, who have fired back with their own scathing response to Kotick’s comments: “PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners,” said PlayStation spokesman Patrick Seybold, in a… well, strikingly non-scathing statement. “We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.” Missing from this response is any specific mention of Kotick, his veiled threat, or the complaint he raised: that if sales of the PlayStation 3 don’t increase with price drops in the future, it will make less and less financial sense to continue to support the platform. “It’s expensive to develop for the console, and the Wii and Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” Kotick said.

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Sony Responds to Activision’s ‘Threat’ to Cease Supporting PS3
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