The last time GameStop decided to talk about digital distribution , they predicted that full games wouldn’t be digitally distributed until roughly 2020. Now they’re back, citing a new study that says that digital distribution won’t be an “addressable market” until around 2014. Calling GameStop’s recent study “the most thorough study to date on [the capability of digital distribution],” Sterne Agee analyst Avind Bhati told IndustryGamers that GameStop believes only 25 percent of the population will have access to the technology required to download full games. And even then, GameStop believes users will still face issues of price and storage capacity. Meanwhile, “Management… feels that digital growth and brick and mortar growth can co-exist,” said Bhatia.

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GameStop Says No "Addressable Market" For Digital Distribution Until 2014

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